Mercy For Animals believes that a world without industrial animal agriculture is possible—if we work together to create it. Imagine a world in which we nourish ourselves with food that is kind to animals and sustainable for the planet and all who share it. We envision a world in which eating is an act of compassion, in which no one is exploited or forced to exploit another.
Our visionis a world where animals are respected, protected, and free.
Our missionis to end industrial animal agriculture by constructing a just and sustainable food system.
Our Core Values
Our circle of compassion is wide. It encompasses not only animals but all victims of industrial animal agriculture, aquaculture, and fishing. We hold one another and those who may not share our vision in our hearts.
Mercy For Animals aims to reduce the most suffering for the most animals. We evaluate and reevaluate our effectiveness. To optimise the impact of our supporters’ investment in our work, we insist that our approach be data-driven, evidence-based, and maximally change-making.
Mercy For Animals holds those who uphold systems of exploitation accountable. But we also hold ourselves accountable—to the utmost standards and to our word. We give credit where credit is due, and we value transparency.
Mercy For Animals works wherever farmed animals suffer most. We believe that the most effective work is founded on regional perspectives and local diversity, innovation, and leadership. Our regional offices operate with autonomy, yet we remain a unified force.
Mercy For Animals strives for justice by analysing power structures, redistributing power and resources, and removing barriers of access to our organisation, movement, and mission. Promoting greater equity within and beyond our organisation and movement will equip individuals and communities to thrive in advancing our shared mission.
Ending industrial animal agriculture is a monumental mission. Mercy For Animals collaborates with others working to build a more just and equitable way to feed the world, whether or not their backgrounds and experiences match ours. We reach across the table to help those who exploit animals for food find alternatives and reduce suffering.
Making animal products less competitive and less attractive to consumers, food producers, and policymakers.
In the next three years, Mercy For Animals will make more headway in our mission to end industrial animal agriculture and construct a just and sustainable global food system. To this end, we have identified five organisational priorities:
Our Regional Strategies
Track Our Progress
We will vigorously measure and publicly share progress towards the goals outlined in our three-year strategic plan through our global impact centre.