About Us
Mercy For Animals India exists to end one of the greatest causes of suffering: industrial animal agriculture. We are dedicated to eradicating our cruel food system and replacing it with one that is just and sustainable for all.
Imagine a world free of cruelty, a world in which we nurture our bodies, minds, and spirits with wholesome, healthy food that is kind to animals and sustainable for our planet. Mercy For Animals believes that this world is possible. In fact, it is inevitable if we work together to elevate humanity to its fullest potential.
Mercy For Animals by the Numbers
25+
Years Fighting for Farmed Animals
150+
Investigations Exposing Cruelty at Factory Farms and Slaughterhouses
10+ Crore
Animals Spared the Worst Cruelty by Policies Won Alone or in Coalition This Year
The Problem
Pigs, cows, chickens, and other animals experience unimaginable cruelty in our food system. Mercy For Animals has uncovered routine abuse and rampant brutality—cows kicked, punched, and stabbed; piglets’ tails cut off; chickens stomped to death; fish skinned alive; and more.
Our Impact
Mercy For Animals India has made significant strides in raising awareness and creating lasting change for animals in factory farms. Since 2020, our campaigns have captured national attention and led to high-impact awareness about the widespread suffering of farmed animals. Through relentless advocacy, Mercy For Animals India has successfully mobilised thousands of supporters, influenced public opinion, and encouraged industry leaders to adopt less cruel practices. The organisation’s efforts continue to drive progress towards better treatment for animals, ensuring that their voices are heard in the battle for a kinder world.
Our Core Programmes
Through plant-based corporate campaigns, legislative advocacy, university outreach, celebrity engagement, and more, we make a tangible difference for farmed animals.
Our Work
Our fight for a better future for farmed animals rests largely on three key focus areas: alleviating suffering for animals doomed to our current food system, shifting narratives and building mass support, and driving down demand for animal products.
Our Blog
Dive into the latest news, insights, and stories about farmed animals and the movement to create a kinder world for all animals. Get inspiration, updates on our campaigns, important action alerts, and much more.
Our Careers
Explore open positions and other exciting opportunities. Bring your passion and skills to our team, and make a meaningful difference in the lives of animals.
Nikunj Sharma
Chief Executive Officer, India
Nikunj Sharma is Mercy For Animals’ chief executive officer in India. Based in New Delhi, Nikunj provides strategic leadership and guidance for our initiatives, including building and managing teams, maintaining collaborative relationships with external stakeholders, setting goals, and implementing short- and long-term plans and policies to meet them. With over 12 years of experience in strategising and leading policy and advocacy efforts for animal protection campaigns, Nikunj has been instrumental in achieving landmark victories for animals in India. He has collaborated with parliamentarians, bureaucrats, think tanks, corporations, and civil society leaders to build strong formal networks. The BBC, The Newsmakers, NDTV India, Aaj Tak, Times Now, and many more top news outlets have spotlighted Nikunj’s achievements in animal protection.
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