Our Values

Our circle of compassion is wide. It encompasses not only animals but all victims of industrial animal agriculture. We hold one another and those who may not share our vision in our hearts.

To reduce the most suffering for the most animals, we evaluate and reevaluate our effectiveness. To optimise the impact of our supporters’ investment in our work, we insist that our approach be data-driven, evidence-based, and maximally change-making.

Mercy For Animals holds those who uphold systems of oppression accountable. We also hold ourselves accountable—to the utmost standards and to our word. We give credit where credit is due, and we value transparency.

We believe that embracing new ideas and creative solutions keeps us ahead in a rapidly changing environment. By fostering a culture of collaboration and open-mindedness, we encourage our team members to think inventively.

Mercy For Animals works wherever farmed animals suffer most. We believe that optimally effective work is founded on regional perspectives and local diversity, innovation, and leadership. Our regional offices operate with autonomy, yet we remain a unified force.

To remove barriers to our organisation, our mission, and the movement, we analyse power structures and strive to redistribute power and resources. Promoting greater equity will equip individuals and communities to thrive in advancing our shared mission.

We collaborate with others working to create a more just and equitable way to feed the world, whether or not their backgrounds and experiences match ours. We reach across the table to help those involved with factory farming find alternatives and reduce suffering.